How Taco Bell's mid-life crisis inspired a blockbuster product

05/1/2013 | Fast Company online

Taco Bell CEO Greg Creed opted to shake things up as the chain's 50th birthday approached, challenging the team to come up with a new crunchy taco. What followed after much innovation, testing, tasting and even a trip to Home Depot was the creation of the Doritos Locos Taco and a partnership between brands that may flavor Taco Bell's menu for the next half century.

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