Placed shopper-tracking app develops rich data mine for brands

05/1/2013 | Advertising Age (tiered subscription model)

The Placed application uses an opt-in panel of 70,000 users who agree to be tracked during their shopping in exchange for discounts and coupons. Mining recent data showed half of Americans older than 14 years old visited a McDonald's in March, and it correlated a drop in Popeyes business with the end of football season.

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