Why SMBs should get creative with Pinterest

05/1/2013 | Entrepreneur online

Pinterest can be a powerful tool for small and medium-sized businesses, Karen Leland writes. Use individual Pinterest boards as product-specific online focus groups, as educational tools or as ways to publicize events or new products and services. "[Y]ou can rev up your audience's anticipation of a new product or service launch by dedicating a board to it," Leland writes.

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