YouTube touts audience growth, but competition is also increasing

05/1/2013 | Wall Street Journal, The

YouTube says advertisers should "follow the audience" -- its users are watching 6 billion hours of video a month, up from 4 billion hours a month a year ago. About 40 national advertisers in the Alliance for Family Entertainment, which includes Wal-Mart, Procter & Gamble and Kellogg, have agreed to support family-friendly programming on the Google-owned network, although ad execs say YouTube has had to lower ad prices in the face of growing competition from AOL, Microsoft, Yahoo and Hulu.

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