Advertisers get personal

05/2/2006 | NYTimes.com

Whether its your credit card, your soda pop or your TV station, marketers are increasingly keying up a more personal appeal to consumers inserting the words "my," "your," and "our," in commercials, New York Times advertising columnist Stuart Elliott notes. Examples include the "My Life. My Card." campaign by American Express and Coca-Cola's online coupon plan mycokerewards.com.

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