In advertising, everything is personal

05/2/2006 | NYTimes.com

Whether it's your credit card, your soda pop or your TV station, New York Times advertising columnist Stuart Elliott notes marketers increasingly are using a more personal appeal to consumers, inserting the words "my," "your" and "our" in commercials. Examples include the "My Life. My Card." campaign by American Express and Coca-Cola's online coupon plan, mycokerewards.com.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY