Delta launches comeback ad campaign

05/2/2007 | NYTimes.com

Delta Air Lines this week will launch a campaign aimed at restoring public confidence in its brand as it emerges from federal bankruptcy protection. The airline has hired Shepardson, Stern & Kaminsky, which has done work for political candidates and for major companies. The new campaign, which features Delta's redesigned logo, promises that the carrier will continue to adapt to the needs of travelers.

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