P&G plans to expand marketing budget

05/2/2007 | Advertising Age (tiered subscription model)

Seeking to drive up its overall sales, Procter & Gamble Co. on July 1 will begin boosting marketing spending, especially online and in "nonmeasured" media, according to executives. TV, described by the company's CEO as "an efficient investment," will continue to play a prominent role in P&G's media mix.

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