P&G plans to expand marketing budget

05/2/2007 | Advertising Age (tiered subscription model)

Seeking to drive up its overall sales, Procter & Gamble Co. on July 1 will begin boosting marketing spending, especially online and in "nonmeasured" media, according to executives. TV, described by the company's CEO as "a hell of an efficient investment," will continue to play a prominent role in P&G's media mix.

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