Schering-Plough business goes to MediaVest:

05/2/2008 | Advertising Age (tiered subscription model)

Schering-Plough has named Publicis Groupe's MediaVest to handle media for all of its worldwide prescription brands, including erectile dysfunction drug Levitra and nasal spray Nasonex, following a review. Planning chores on two of the brands, Nasonex and NuvaRing birth control, had been helmed by Omnicom Group's OMD, which now handles planning for five Eli Lilly & Co. brands, according to this article.

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