She's ready for her close-up

05/2/2009 | Springwise.com (Netherlands)

When Lauren Luke, a 26-year-old single mother, began selling cosmetics on eBay, she also created a series of YouTube videos to teach other women how to wear their makeup properly. Her chatty, girl-next-door approach brought 40 million views, allowing the former taxi dispatcher to create her own cosmetics line, By Lauren Luke, which has just launched in the U.S., Canada and Europe.

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Springwise.com (Netherlands)

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