Survey: Most marketers still don't get digital

05/2/2011 | MediaPost Communications

Marketers are spending more money on digital ads, but do not fully grasp "the value" of the platform, according to polling research from Strata. About nine in 10 marketers aren't asking for iAd, Google TV, Apple TV or other emerging platforms; about half believe digital is not as effective because it lacks good metrics; and about six in 10 just don't get why digital should be part of their ad mix.

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