Wrigley hires U.K. marketing director

05/2/2011 | ConfectioneryNews.com (France)

Daniela Campari is leaving Coca-Cola to join Wrigley U.K. as marketing director. "Wrigley's products are iconic in the minds of the consumer and a marketer's dream to work with," said Campari, who said her goals include building relationships with consumers "on a functional and emotional level."

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ConfectioneryNews.com (France)

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