Starting with a clear, strategic objective can help marketers focus on the content that attracts prospects to your website, writes Barry Feldman. Build a better mousetrap by dropping the delusion that people just want to learn more about your business. Now, critically examine the uniqueness and usefulness of the content on your site and, at the risk of offending a few, don't neglect to spice up the fun for the majority.
Building a better marketing mousetrap with a website
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