Cox Digital tests local targeting with big brands

Cox Digital Solutions has lined up McDonald's, Capital One and other brands eager to try local geo-targeting with rich-media ad units. The company hopes to entice the brands to transition from mobile-only to cross-platform campaigns and is testing a method of tracking consumers as they move from home platforms to mobile, said CDS Mobile's general manager, Leif Welch.

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McDonald's and Capital One Test Cox Mobile Ads - ClickZ

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