Extreme-sports stars climb the commercial mountain

Brands such as Nike, North Face and Unilever are bringing new attention to extreme-sports stars such as Paul Rodriguez and Danny Kass by starring them in big-budget commercials. Unilever's senior brand building manager, Aaron Calloway, says the use of those athletes creates more of a personal connection between the fan and the athlete. "You can't go play baseball for an MLB team, but you can go climb a mountain," he said.

View Full Article in:

Extreme Sports Are Conquering A New Frontier: Your Living Room - Forbes

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY