Google extensions said to increase click-thru rates, app downloads

Google has increased the value of its AdWords by allowing brands to tell consumers about their mobile applications, writes John Lee. The ad extensions promise a lift in click-thru rate, with Google citing a 6% rise in beta tests, but are expected to also increase the downloading of branded mobile apps. Google has devised click-to-download mobile ads to contain more information as well.

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Advertising Your Mobile Apps on Google Just Got a Whole Lot Easier -

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