Kraft Foods will promote its Oscar Mayer Selects line to adult shoppers who now want lunchmeat and other products that contain no preservatives. McGarryBowen Chicago will handle the new multimedia ad push, which features the tagline "It's Yes Food." Competitor Hormel Foods has enjoyed success with its Natural Choice line, with year-over-year overall lunchmeat sales up 18.6% to $65.8 million.
Oscar Mayer campaign boasts of no preservatives
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