Partnerganger blog documents agency dress-alikes

Lacey Waterman started the Partnerganger blog on Tumblr to document the peculiar phenomenon of creative partners who start to dress alike, mostly unintentionally. "Having a creative partner is like having a work husband or wife, and the same rules apply," Waterman says in this interview.

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When Creatives Dress Alike: Four Questions with 'Partnerganger' Creator Lacey Waterman - Advertising Age (tiered subscription m

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