Selling happy hours? Check state laws first

05/2/2012 |

Restaurants and bars are increasingly using social media and other digital channels to promote their happy hour specials, but proprietors need to be aware of state and local laws governing the advertising of happy hours and drink deals, writes attorney Kyle-Beth Hilfer. Many states tightly regulate such ads amid concerns about underage drinking, some prohibit happy hour ads outside the venue and a few ban drink specials altogether.

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