Short video ads in long-form content show high completion rates

05/2/2012 | Data Points: Video Ads Greatest Hits - Adweek

Mobile advertising's 4.15% click-thru rate is higher than interactive video or TV creative within the digital video space, research shows. Ads that appear within long-form content, via a full-episode player, and run mid-roll for 15 seconds or less hit the completion-rate sweet spot. Almost two-thirds of U.S. Internet users watch video online.

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Data Points: Video Ads Greatest Hits - Adweek

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