Should you trust social media referrals?

05/2/2012 | Social Media Driven Referrals -

Employee referrals are most effective when they're done individually because those involved have put their own reputations on the line, John Sumser writes. Gathering a large volume of names through social media dilutes the process. "If the referrer ... is not held accountable for the performance of the referred person, the tool is simply a sourcing mechanism," Sumser writes.

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Social Media Driven Referrals -

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