Social may change the game, but the goal remains the same

05/2/2012 | SmartBrief/SmartBlog on Leadership

Social media is a digital means to boost the customer relationship building efforts that supermarkets have always worked to achieve, says food industry consultant and former Food Marketing Institute Senior VP Michael Sansolo, who shares tips for grocers operating in a social-media age. "So much of social media is simply the basics of human interaction," he says.

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