Consumers who have used social media for service are more willing to tell others about their experience. "They ... tell three times as many people about positive service experiences compared to the general population," says American Express' executive vice president of world service, Jim Bush. But a good service reputation doesn't come easily, with 93% saying that companies fail to meet expectations, according to American Express' Global Customer Service Barometer survey.
Social media mavens communicate customer service
SmartBrief Job Listings for Retail
|Director of Financial Planning and Analysis||
The Orvis Company
|IT Director, Business Solutions and Projects||
Hibbett Sporting Goods, Inc.
|Associate Designer, Boy's Knits - Old Navy||
Gap Inc./Old Navy Headquarters
|SAN FRANCISCO, California|
|Inventory and Allocations Manager||
|Charlotte, North Carolina|