Social might change the game, but the goal remains the same

05/2/2012 | SmartBrief/SmartBlog on Leadership

Social media form a digital means to boost customer-relationship building that supermarkets have always worked to achieve, said food industry consultant and former FMI Senior Vice President Michael Sansolo, who shared tips for grocers operating in a social media age. "So much of social media is simply the basics of human interaction," he said.

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