Brooklyn branding firm aims to make mass fashion cool

05/2/2013 | Advertising Age (tiered subscription model)

Brooklyn, N.Y.-based Supply System began with a van full of locally made fashions and accessories that it sold to boutiques, and has since grown into a branding agency that develops white-label apparel for more than 50 clients including Urban Outfitters and Amazon. "We do everything from product development to graphic design, labeling, naming -- for some of the smaller guys, we do manufacturing as well," co-founder Alexander Keith said.

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