In modern B2B, your online reputation precedes you

05/2/2013 | ClickZ

Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer's research, Jasmine Sandler writes. Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for yourself, which should include an optimized Web page demonstrating "a clear market position and associated content," Sandler writes.

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