Online video touches demographics that other ads can't reach

05/2/2013 | Adweek

Web video clips are emerging as a key tool for marketers hoping to reach young adults, light TV watchers and other hard-to-reach demographics, according to an eMarketer infographic. Almost 60% of people in the U.S., and three-quarters of people with Internet connections, now watch streaming videos.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA