Sony drives DVD sales with mobile video

05/2/2013 | MobileCommerceDaily.com

Engaging video ads aided Sony Pictures Home Entertainment’s mobile campaign for the release of its "Hotel Transylvania" DVD and game application. The lively video drew 841,000 views and an engagement rate of 7.7%. The campaign builds on the successes of several other mobile campaigns for the studios' films, such as "Here Comes the Boom" and "The Amazing Spider-Man."

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