Virgin Mobile's new site offers comprehensive service on the go

05/2/2013 | Mobile Marketer

Virgin Mobile's new mobile site directs visitors to the nearest outlet via GPS and allows customers to manage their accounts or shop for and buy phones. "In the highly competitive wireless space, a strong mobile experience that makes the customer's life easier provides a competitive advantage and can be the definitive reason for a customer choosing your brand over a competitor," said Carin van Vuuren, chief marketing officer of Usablenet.

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