Why Disney sees CSR as a financial-planning issue

05/2/2013 | SmartBrief/SmartBlog on Finance

Disney Chief Financial Officer Jay Rasulo says overseeing CSR is part of his job description -- because his company's financial performance and its public perception are intimately connected. "To be successful, ultimately successful financially and strategically, you really have to have a match between the authentic nature of your of message that is delivered," he explains.

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