The benefits of applying journalistic principles to content

05/2/2014 | eConsultancy.com

Brands can adopt journalistic principles to further speed content creation, expand their reach and engage more consumers, writes Michael Hewitt, content marketing manager at Stickyeyes. "Real time marketing relies on immediacy -- something that modern newsrooms are built upon. If you have a content team that is switched off when the events that your audiences care about are happening ... it isn't going to work," Hewitt writes.

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