Biometric Coca-Cola vending machines serve custom content

05/2/2014 | Business Insider

Australia-based Coca-Cola Amatil is testing 50 biometric vending machines that take into account such things as weather, geo-location and facial recognition and then display ads and content customized to that individual consumer. "We wanted an interactive interface from the consumer's perspective. It's not just about delivering digital content, it's about doing it in a more targeted and relevant way," said Stuart Port, frozen beverages strategy manager at Coca-Cola Amatil.

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