Does e-commerce hold the key to emerging markets?

05/2/2014 | SmartBrief/SmartBlog on Food & Beverage

E-commerce is likely to take a leading role as food makers expand their efforts to reach growing middle classes in emerging markets in Asia, Africa and South America, writes Clavis Technology's Simon Glass. "Online and mobile commerce is giving the emerging middle class in these areas a more efficient and streamlined way of accessing consumer products from around the globe," he writes.

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