More people are redeeming discounts with mobile devices: Report

05/2/2014 | eMarketer

More than half of adult consumers will use their devices to redeem digital codes or coupons for discounts at least once this year, compared with 52% in 2013 and 48% in 2012, according to an eMarketer report. The report also noted that mobile coupon users will account for nearly 83% of digital coupon users by 2016.

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