Tinder considers native ads for its dating app

05/2/2014 | Drum (Glasgow, Scotland), The

Dating application Tinder may introduce native advertising as a way to keep the service free to users. Tinder has tinkered with advertising in the past, with fake ads promoting "The Mindy Project" and chats sponsored by Domino's Pizza. "The nature of the Tinder user experience presents itself with real opportunities for native advertising that certain of our other products don't," Chairman Greg Blatt said during an earnings call.

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Drum (Glasgow, Scotland), The

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