Tinder considers native ads for its dating app

05/2/2014 | Drum (Glasgow, Scotland), The

Dating application Tinder may introduce native advertising as a way to keep the service free to users. Tinder has tinkered with advertising in the past, with fake ads promoting "The Mindy Project" and chats sponsored by Domino's Pizza. "The nature of the Tinder user experience presents itself with real opportunities for native advertising that certain of our other products don't," Chairman Greg Blatt said during an earnings call.

View Full Article in:

Drum (Glasgow, Scotland), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY