YouTube rolls out new ad offering at NewFronts

05/2/2014 | Variety

YouTube announced at the Digital Content NewFronts that it will now allow advertisers to buy into the top 5% tier of content through a program called Google Preferred. YouTube also emphasized its improved analytics for real-time measurement through partnerships with Nielsen and comScore.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY