Networks ready themselves for upfront battle

As the upfront market looms, TV networks are gearing up to sell the next season's programs to advertisers, but the star of this year's upfronts could be cable rather than broadcast. Broadcast TV is seen as delivering a smaller ROI than cable, and marketers reportedly are questioning the efficacy of the TV spot in delivering the message.

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TVWeek.com · Wall Street Journal (tiered subscription model), The

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