Baby aisle represents brand-building opportunity

05/3/2005 | Supermarket News (free registration)

New parents are willing to open their pocketbooks for the right baby food, which presents an opportunity for stores to price their own brands aggressively and build brand loyalty, according to Pam Boynton, director of marketing for Daymon Worldwide. "Don't be afraid of charging what customers want to pay. We leave pennies on the table," Boynton told FMI Show attendees.

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