Is there an audience for PSP ads?

05/3/2005 | NYTimes.com

Sony claims its new PlayStation Portable sold 500,000 units during its first two days on the North American market, and content producers like Heavy.com smell an opportunity to create downloadable branded video targeted at young PSP users. Heavy.com co-CEO Simon Assaad said, "The difference between that [device] and television, which is completely passive, is enormous."

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