TiVo, Comcast to load ad software in set-top boxes

05/3/2005 | Hollywood Reporter, The

TiVo and Comcast are planning to place targeted search advertising and content-aggregation software into millions of existing set-top boxes during the next 18 months. The software promises to revolutionize advertising by allowing consumers to collect and store ads for products they want, find more information or make a purchase instantly.

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Hollywood Reporter, The

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