P&G goes green with smaller bottles

05/3/2007 | CNNMoney

Procter & Gamble Co. will reduce the size of its packaging for its liquid detergent brands, including Tide, by formulating the products in double concentrate. The company plans a marketing campaign in advance of the nationwide rollout of the smaller bottles in September.

View Full Article in:

CNNMoney

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY