TiVo rolls out new ad campaign

05/3/2007 | NYTimes.com

Digital video recorder service TiVo is launching a new TV, radio and online campaign by Kaplan Thaler Group, New York, designed to highlight the features of the subscription service as compared with generic DVRs offered to cable and satellite subscribers. The campaign, with an estimated $15 million-plus budget, takes a slyly humorous approach, depicting TiVo aficionados with quirky, eye-catching antennae.

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