Companies pitching healthier food to children with branded characters

05/3/2009 | Big Money, The

Avocados stamped with a likeness of "High School Musical" star Zac Efron and eggs with Mickey Mouse and Tigger images are now on grocery shelves. Disney is putting its marketing muscle behind fruits, vegetables, dairy products and other healthful foods, and other companies, including Discovery Kids, are taking similar routes.

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