Kraft brands get movie-star treatment

05/3/2010 | Adweek

Kraft Foods will bring original entertainment as long as two minutes and 30 seconds to movie theaters via National CineMedia's FirstLook prefeature program. The campaign is considered the first time a food company has created long-form branded entertainment for cinema, and also marks the first marketing effort in the U.S. combining Kraft and Cadbury.

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