Research reveals the power of the re-tweet

05/3/2010 | MIT Technology Review

South Korean researchers fed the whole of Twitter into their computers during July 2009 and discovered some surprising insights about the way information spreads through the network. Re-tweets are far more powerful than originally thought, they argue, with a message that's re-tweeted only a few times likely to reach a vast number of people, regardless of the size of the original tweeter's follower base.

View Full Article in:

MIT Technology Review

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA