Research reveals the power of the re-tweet

05/3/2010 | MIT Technology Review

South Korean researchers fed the whole of Twitter into their computers during July 2009 and discovered some surprising insights about the way information spreads through the network. Re-tweets are far more powerful than originally thought, they argue, with a message that's re-tweeted only a few times likely to reach a vast number of people, regardless of the size of the original tweeter's follower base.

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