Think twice before changing channels

05/3/2010 | Seth Godin's Blog

Remember when Oprah Winfrey joined the Twitterverse with much fanfare not too long ago? Her tweets have lapsed, according to Seth Godin, because TV is Oprah's primary medium, and a new medium such as Twitter requires a different mindset. These days, though, it isn't just celebrities who need a media specialty. "[T]he media channel you choose changes who you are and what you do. ... Choose or lose," Godin writes.

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Seth Godin's Blog

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