Ignore "apps vs. mobile Web" debate

05/3/2011 | MocoNews.net

Forrester's Thomas Husson writes that heavy users of applications on their mobile devices are also heavy users of the Web, so it may not matter much whether companies approach digital with an app or a well-designed mobile website. The important factor to consider is the advantage that each approach offers. Apps provide a richer mobile experience, but mobile sites have a broader reach.

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