AT&T extends mobile bar-code service to small companies

AT&T is targeting the small-business community with an expanded suite of mobile-marketing solutions, the company said. AT&T Mobile Barcode Services -- which include a free code-scanner application, a code-management platform and AT&T's Messaging Toolkit -- enable end users to develop and manage integrated marketing programs using smartphones and other devices. Small businesses will be able to use the tools to incorporate bar codes for use in multi-platform advertising campaigns, the company said.

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Telecompaper (The Netherlands) · MobileMarketingWatch.com

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