With the emergence of new social media platforms and mobile gadgets, retail marketers have an ever-expanding arsenal of ways to creatively reach customers. To get a CMO's perspective on where the social and mobile wave is taking the industry, Bare Necessities CMO Jay Dunn explains how brand consistency across all channels and a "transmedia" marketing model must go hand-in-hand for retailers to effectively reach the super-connected shopper. Read more.
Bare Necessities CMO talks "transmedia" and the new rules of mobile and social
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