Bare Necessities CMO talks "transmedia" and the new rules of mobile and social

With the emergence of new social media platforms and mobile gadgets, retail marketers have an ever-expanding arsenal of ways to creatively reach customers. To get a CMO's perspective on where the social and mobile wave is taking the industry, Bare Necessities CMO Jay Dunn explains how brand consistency across all channels and a "transmedia" marketing model must go hand-in-hand for retailers to effectively reach the super-connected shopper. Read more.

View Full Article in:

Bare Necessities CMO talks transmedia and the new rules of the mobile, social game - Retail's BIG Blog

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Senior Director, Learning and Workforce Development
National Retail Federation
Washington, Dist. Columbia
DIRECTOR OF FINANCE
Ralph Lauren
New York, New York
Senior Manager Brand Marketing Email and Web
Crate and Barrel
Northbrook, Illinois
Vice President of Marketing
Blair
Warren, Pennsylvania
Manager, Financial Accounting
Disney
Pasadena, California